Saturday, November 29, 2008 10:16
NWRA member Richard Campfield, founder of Ultra BOND Inc., shared his expertise with attendees by presenting a seminar entitled, “Windshield Repair Technical Tips.” The overall topic of the seminar was the repair of the two types of windshield cracks—the edge crack and the floater crack. Campfield stated that the ability for a crack to be [...]
Saturday, November 29, 2008 10:16
Techna Glass president and chairman Troy Mason presented the NWRA 2010 Annual Conference attendees with tried and true tips and ideas on how to better market their windshield repair services. Mason begun the presentation by encouraging attendees to set “SMART” marketing goals. That is, goals that are Specific, Measurable, Attainable. Reasonable and Timely. He asked [...]
Saturday, November 29, 2008 10:16
Internet expert Scott Orth offered attendees of both the Independent Glass Association and National Windshield Repair Association annual conferences a look at the online world and items they should watch when setting up or re-designing their websites. “Does design matter?” asked Orth. “It’s more about layout and ease of use.” And clarity is key. “The [...]
Saturday, November 29, 2008 10:16
Rick Rosar of Rapid Glass and Bryan Yarborough of the Glass Doctor of Tampa joined together to offer a seminar officially called “Steering and Grass-Roots Initiatives,” but together they unofficially named it “how to secure a job while assisting your customers and getting a reimbursement that is fair and reasonable.” Both pointed out that for [...]
Saturday, November 29, 2008 10:16
AGRR magazine publisher Debra Levy offered attendees a look at ten innovative ways to market, from collecting e-mail addresses to offering demonstrations at local school events. Read on for an overview of these. 1. Attend both traditional and non-traditional events. Levy suggested auto glass shop owners consider attending both auto and insurance events where they [...]
Saturday, November 29, 2008 10:16
Chris Umble, vice president of strategic initiatives for LYNX Services and Tony Douglas, affiliate manager for HSG, answered a number of questions related to glass claims during a panel held as part of the National Windshield Repair Association’s (NWRA) annual conference. Topics included falling deductibles, promoting windshield repair and how glass shops can make the [...]
Saturday, November 29, 2008 10:16
National Windshield Repair Association (NWRA) president Mike Boyle of Glass Mechanix and board member Keith Beveridge of Novus led an informational session about the Repair of Laminated Auto Glass (ROLAGS) Standard as the events got underway. During the session, Boyle talked about the evolution of ROLAGS and the NWRA’s goals. One major goal, he said, [...]